L'OREAL

L'OREAL

L'OREAL L'OREAL

Integrated Campaign Management for Health, Pharma & Beauty Brands

HEALTH & BEAUTY

A woman with platinum blonde hair and dark lipstick, wearing a shiny pink dress with puffed shoulders, stands outdoors under a pink-tinged sky with floating pink spheres and a transparent, dome-shaped structure.

We create an effective tv & digital pharma marketing.

As part of the Maniffesto structure, our creative digital department combines strong creative thinking with responsibility, precision and full regulatory compliance.

We design and execute digital-first campaigns, combining strong creative ideas with influencer marketing, social media and content focused on measurable business impact.

We start with a clear strategy, analyzing past activities and selecting the best tools and channels. We reach the right audience through persona analysis, maximizing ROI. Our campaigns are fully compliant with regulations, including ChPL and SIL guidelines, ensuring legal and safe communication. We design product and educational websites, content, and social media ads – all focused on education, engagement, and sales. We continuously monitor results and optimize campaigns so every marketing dollar works as efficiently as possible. We work with both global and local pharmaceutical brands.”

  • • Campaign planning based on market, product and audience insights

    • Channel & message strategy tailored for regulated and competitive environments

    • KPI definition, rollout roadmap and integrated touchpoint architecture

  • • Campaign concepting (launch/sales/awareness) with a strong emotional & rational hook

    • Development of creative key visuals, messaging and storytelling

    • Adaptation of assets for digital, social, OOH, POS and packaging if required

  • • Content creation aligned with pharma & beauty industry regulations

    • Coordination with internal client compliance and regulatory teams

    • Preparation of legally sound creatives (SmPC, PIL, RX/OTC, cosmetics guidelines, etc.)

  • • Selection of campaign director, photographer, studio and talents

    • Creative and production direction in line with brand aesthetics

    • On-site and studio-based production: photo, video, digital formats

  • Editing, retouching, animation, localization and digital adaptations

    • Delivery of assets for all necessary formats and markets

    • Quality assurance and format optimization for various media description

  • • Full-funnel media strategy (online + offline)

    • Performance campaigns: Google Ads, Meta, TikTok, YouTube, DOOH, in-pharmacy

    • Cooperation with media houses or independent buying support

Selected projects

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Selected projects *

Migromin Launch & Activation Comprehensive launch execution

Close-up of a woman holding her head with a pained expression, indicating a headache, with text in Polish about migraine medication.
A woman with dark hair touches her temple, split into two backgrounds: a stormy cityscape with rain on the left and a sunny park with trees and water on the right.
A woman in a blue dress sits on a park bench reading a book while people walk or ride bicycles in an urban park with tall buildings in the background.
Close-up of a person's hand playing a gold saxophone, with the words "nawrażliwość na dźwięk" and the logo "Migromin" in the top right corner.
Close-up of three bees flying near a glass window with city buildings in the background.
Close-up of a small green sprout emerging from dark soil, with blurred greenery and sunlight in the background, and the word 'Migromin' in the upper right corner.
Blurred pedestrians walking on a city street with modern skyscrapers, cars, and a yellow taxi in the background.

Digital: online campaign, social media, content marketing, YouTube and VOD player

Trade & POS: educational materials and in-store support

Media: advertising and articles in specialist press

Premium content marketing: sponsored articles in Poradnik Zdrowie, Onet and London Page

Result: consistent omnichannel communication and increased brand awareness among key target groups.”

  • Over the course of six months, our digital campaign delivered results that speak louder than promises:

    10,566,660 impressions – ensuring constant brand visibility.

    175,940 clicks – real actions driving consumers toward purchase.

    1,416,516 full video views – audiences fully engaged with the brand’s story.

    By aligning creativity with data-driven strategy, the campaign not only achieved its purchase-oriented KPIs but also built enduring brand value and measurable growth.

Chanel

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Chanel *

Director & AI Creator : Filip Załuska

This is a fully AI-crafted campaign film exploring a new visual language for beauty — where natural skin texture, light, and movement are rendered with striking realism.

Created by director and AI content creator Filip Załuska in collaboration with Vision AI Creatives, this project demonstrates how luxury beauty storytelling can be produced entirely through AI.

Oscenisept

Oscenisept

We created a dynamic TV spot that presents Octenisept as an essential item in every home first-aid kit. The film highlights its fast action – disinfecting effectively within one minute, without burning or stinging. It positions the product as a safe, modern, and family-friendly solution for everyday minor wounds. The spot combines medical credibility with real-life, practical use.

Directed by: Filip Załuska

Polpharma

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Polpharma *

Ibufen

Advertising for children requires special responsibility – it must be simple, visually engaging, and comply with strict regulations. Although it appears light and playful, production is complex: it involves working with children in safe conditions, using animations and characters, and crafting messages carefully tailored to a young audience.

Innovation, Nature, and Consumer Education

The advertising for Unilever’s Plant Line creams focuses on natural ingredients, sustainability, and innovation. The brand combines modern communication with consumer education, promoting products based on phytotherapy and inspired by the science of natural beauty. Campaigns include a variety of activities such as television commercials, digital communication, in-store promotions, and collaborations with influencers.

Choose your plan for SOCIAL MEDIA content

A woman with blonde, short hair and a man with dark, short hair looking at a laptop in an office setting, with coffee mugs and a vase of white orchids on the table.

Brown Subscription

Stock photo

    • 8–12 posts per month (FB/IG/LinkedIn)

    • Stock photos (commercial licenses)

    • Medical copywriting + MLR approval

    • Moderation 8×5 with AE/SAE escalation

    • Monthly report (reach, engagement rate, compliance log)

    • Basic graphic templates

      Onboarding 4 weeks includes:

      • Brand audit and competitor benchmark

      • Content strategy (tone of voice, do’s & don’ts)

      • MLR procedures and evidence repository

      • AE/SAE escalation flow setup

      • Basic channel configuration and monitoring

      • Starter graphic templates

      • Paid only first month ( additional cost ) text goes here

Three women working together on a laptop in a modern office environment, with two sitting and one standing, all focused on the screen.

Silver Subscription

Stock Photos + Video + Animations

  • 12–16 posts per month

    • 4–6 Stories/Reels (stock video and simple animations)

    • Simple educational 2D animations (2–3 per month)

    • Moderation 7×12 + basic social listening

    • Extended analytics + advertising recommendations

    • Support for paid campaigns (setup, reporting)

    Onboarding 5 weeks includes:

    • Share of Voice analysis and basic social listening

    • AE/SAE procedures and escalation workflow

    • License repository for stock assets

    • Alert setup for potential crises

    • Paid only first month ( additional cost )

Three people sitting around a white table having a business meeting. One person is taking notes, another is looking at a laptop, and the third is staring at the table. There are snacks, a glass of orange juice, mugs, and a notebook on the table.

Gold Subscription

Dedicated Content GOLD Plus

  • cope (includes Gold package plus):

    • 16–20 posts per month

    • 6–8 Stories/Reels (dedicated, not only stock)

    • Product/lifestyle photoshoot (1 day/quarter)

    • Short-form video production (1 shooting day / half-year)

    • Premium educational animations (1–2 per month)

    • Moderation 7×12 with full SOP PV

    • Communication playbook + crisis procedures

    Onboarding includes:

    • Multi-market strategy (Poland-focused)

    • Full governance documentation (image rights, copyrights, NDAs)

    • Crisis communication playbook + war room setup

    • Advanced templates for graphics, animations, and video